SHOP Fashion

G-Star Raw

United States

G-Star Raw, founded in 1989, creates “luxury denim for the streets.” The brand utilizes top-notch craftsmanship to create streetwear for an edgy everyday style. Its “most sustainable jeans ever” boast 100% organic cotton, buttons without toxic chemicals, 98% recyclable material and more, and G-Star builds sustainability inherently into the whole company philosophy. “If we still want to be here as a denim brand in 20, 50 or even 100 years from now,” G-Star states, “it is crucial for us to think innovatively about the impact we have on people and the planet.” The company is transparent about its efforts to increase sustainable production and reduce its carbon footprint, aiming to reduce its emissions in the areas of buildings, goods and people by 2020 while upholding the quality of its product. It has also established the GSRD Foundation to support education and entrepreneurship through vocational and life skills training for young people. To learn more about G-Star’s sustainability initiatives, click here.

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