The sustainable Amazon beauty line began when Fabian Lliguin, renowned hair stylist and environmentalist, combined his two passions into an eco-friendly brand. Upon visiting the Amazon Rainforest in an endeavor to educate the Indigenous people of their land rights, Fabian was amazed by the beautiful, strong and lustrous hair of the women he saw. He soon learned of Rahua Oil, the natural ingredient that the Quechua-Shuar tribe had relied upon for years to nourish their skin and hair.  He took this oil back to his salon in New York City and found it instantly transformed his clients’ damaged hair. This discovery would lead to the creation of Rahua, a sustainable rainforest grown beauty brand derived from the Rahua plant in the Amazon. Rahua offers nourishing and transformative cruelty-free beauty products while building the economy of these Indigenous tribes.

Anna Ayers, Fabian’s wife, grew up in the countryside of Georgia, and followed her passion for fashion and art by attending Savannah College of Art and Design. Anna joined Fabian’s newfound project with her appreciation for the environment and eye for design. Working closely with the people of the Amazon, Fabian and Anna began crafting their product line in 2008 and employing more than 500 families from Quechua-Shuar and neighboring tribes to help cultivate ingredients. Rahua’s sustainable Amazon grown beauty products are made from Symbiotic ingredients which are grown in undisturbed forests and purchased at an above fair price. Rahua is dedicated to creating products that nourish our skin and hair while helping shape a self-sustained economy for the Indigenous communities whose wisdom led to the brand’s production.