G-Star Raw

Founded in 1989, G-Star Raw creates “luxury denim for the streets.” The brand utilizes top-notch craftsmanship to create streetwear for an edgy everyday style. Its “most sustainable jeans ever” boast 100% organic cotton, buttons without toxic chemicals, 98% recyclable material and more, and G-Star builds sustainability inherently into the company’s mission.  They boast a philosophy centered around “Hardcore Denim,” demonstrating their dedication to pioneering the styling and use of denim and changing industry standards. “If we still want to be here as a denim brand in 20, 50 or even 100 years from now,” G-Star states, “it is crucial for us to think innovatively about the impact we have on people and the planet.” The company is transparent about its efforts to increase sustainable production and reduce its carbon footprint, aiming to decrease emissions from buildings while upholding the quality of its product. It has also established the GSRD Foundation to support the lives of people in countries where G-Star produces. Alongside its global partners, the brand provides education and stimulates entrepreneurship through vocational and life skills training for young people. To learn more about G-Star’s sustainability initiatives, click here.

Website: G Star Raw