“I had a feeling there was a lot potential of an Italian tea company that specialized in whole leaf teas. La Via del Tè was the first one in 1961,” Carrai explained.
Carrai began traveling then importing tea and raw materials from production countries, such as China, India, Sri Lanka, and Japan. The tea is then blended, flavored, and packaged in the factory located in Impruneta, near Firenze.
Carrai believes there isn’t a problem a “good cup of tea can’t fix.” He has found success through his own determination and values his parents instilled in him. Now, 53 years later, his five children have taken over the family business.
In the future, he hopes to “expand the awareness of the brand,” and always keep his family and the authenticity of the tea at the center of the company.
Alfredo Carrai, Creator of La Via del Tè