is a program that rates fisheries and seafood farms in terms of sustainability, allowing both businesses and consumers to make greener choices for the planet. Their recommendation system is broken down into four rankings. From worst to best, these are: avoid, good alternative, certified, and best choice.

Seafood Watch recognizes the power that consumers have in incentivizing seafood suppliers to source more sustainable products. Their tools make sustainable decision-making easier and more transparent for consumers, which increases market demand for sustainable seafood. Ultimately, Monterey Bay Aquarium’s Seafood Watch aims to develop a cycle in which consumers and businesses are driven towards sustainable seafood.

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