From June 28 to June 30, Mood of Living toured the 2015 Summer Fancy Food Show at New York City’s Javits Center. With a 60-year legacy and 2,600 exhibiting companies, the Summer Fancy Food Show is truly a treat. In addition to over 22,000 attendees, the Show also hosts the prestigious sofiTM Awards – a culinary achievement that can cement an older company or launch a new one.
In past years, modern favorites such as Popchips, Ben and Jerry’s, and Honest Tea found acclaim at the Fancy Food Show, where they debuted alongside booths featuring finest heritage international imports. The organized jumble of the exhibition room means that a single day might find you tasting both Modena’s oldest balsamic vinegar, once used to season the King of Italy’s dishes, as well as the newest nut-and-gluten free protein bar sure to bolster the athletes of tomorrow. Due to its unique role as a platform for both celebrating long-term brands and propagating new ones, the Show is an excellent medium for retailers and critics to discern food trends and promote innovative culinary ideas.
Food isn’t the only thing on the menu at the Show, however. The Show’s owner and producer, the Specialty Food Association (SFA), is a New York-based not-for-profit trade association with a keen eye for philanthropy. The SFA not only sponsors grants, education, and events intended to reduce hunger and food waste, but also engages in food rescue through the Show. Indeed, perhaps the biggest spectacle of the Show happens after the last attendee trails out the door, when the SFA mobilizes the capstone food donation. This year, seven and a half tractor trailers laden with food from the Show headed to City Harvest, which in turn redeployed the excess food to feed New York City’s hungry.
The 2015 Summer Fancy Food Show was a gastronomical journey, allowing us to indulge in foods that emphasize quality of life. For more Specialty Food Association and Fancy Food Show news, click here.
Photos courtesy of Selina Cheah