is a certification mark that ensures safe personal care and beauty products by limiting the use of harmful chemicals. Many personal care products sold today still contain toxins and chemicals related to cancer, asthma, birth defects and fertility issues. EWG has been tracking chemical safety since 1993 to create their strict Verification standards. To become EWG Verified, a business not only has to meet EWG’s sustainability criteria, but also must demonstrate full transparency within their operations and production processes. The EWG Verified logo on a product confirms that the item was made without any of the forbidden ingredients or materials on EWG’s “Unacceptable List.” This stamp of approval also indicates that the brand in question employs great manufacturing practices and continuously provides full transparency of its ingredients and processes to both EWG and its retail consumers.

With this certification program, EWG strives to incentivize today’s businesses and companies to produce healthier and safer commercial goods, lessening the harmful chemicals that are increasingly plaguing the modern market.

LEARN MORE: Environmental Working Group Verified

US & CANADA