is a rating system that helps consumers make informed purchases from fashion brands. Good On You promotes transparency and accountability from brands, therefore choosing to conduct their assessment only using public information. Brands are assessed on their practices with respect to three key issues – people, planet, and animals. Brands receive an overall score, ranging from “We Avoid” (worst) to “Great” (best), and only brands that are rated “Good” or “Great” are able to display the “Good On You Rated” label.

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